Psalmtree Consulting

It typically takes around $20,000 to produce and release a music CD that looks and sounds professional, as if a major record label released it.  As a Christian music artist, I needed to release a CD to create another stream of income.  Investing $20,000 didn’t make sense and the prospects of breaking even on a project that cost that much was highly unlikely.  So I had to figure out how to maintain a highly professional image with a high quality CD for much less.  I could have gone out to raise donations, but I figured out it wasn’t necessary.  To solve this problem I fell back on a problem solving system I have used in other business situations.  It involved defining the problem, restating it, uncovering the true condition, looking at alternative solutions, affirming a commitment to solving it, deciding on the solution, and then taking action on it.  By using this process, I found that I could eliminate unnecessary elements in the project that didn’t contribute to the goal and also found a new way of doing the project to eliminate costly features.  I found that recording a live performance actually produces a CD that doesn’t require the detailed mixing and production of a studio recording and also tends to sell better.